ARCHIE’S ICE CREAM BRAND IDENTITY
Archie’s Ice Cream is an ice cream truck business that sells a variety of desserts. I wanted to make a simple, cute, and fun logo to attract the younger population. To do so, I chose round and bubbly fonts for the logo type and a color palette that would look both bright and appetizing. I also created a die cut on the business card and envelope to make it look like a bite mark similar to the logo. To further attract more customers, I created a set of stickers to seal envelopes, but also to be given to every customer as an extra treat, especially for the children.