CODE RED
BRAND IDENTITY
Code Red was a brand identity team project for a modern menstrual innerwear line. Their values emphasize advanced technology that can hold up to several hours; diversity with all genders, ethnicities, body types, and ages; and sustainability for the product can be reused for years. As a result, we formed an identity that reflected these values by creating customized brand positions, logo variations, visual designs, and other branding applications.