KAORI BROCHURE
During my time at Kuramoto US, I created a brochure for umeshu (plum) and mikan (orange) sake flavors for the brand Kaori. Japanese sake is a mid to high tier beverage and is often for special occasions. In addition, because most of its audience is male and has an older demographic, we aimed to expand the company’s audience to women and young adults. Therefore, I reflected sake’s sophistacted reputation with clean justified type, set lock ups, and gold trims. To attract more women and the younger generation, I incorporated feminine touches such as floral patterns and illustrations to the design.